NBCU launched Peacock nationwide July 15, but the service has been unavailable on Roku as well as Amazon Fire TV, two of the biggest streaming platforms in the U.S. “Comcast has declined our extension offer and so far has also refused fair and equitable business terms for the distribution of Peacock - despite the fact that they stand to generate hundreds of millions of dollars in advertising revenue from its distribution on the Roku platform,” the Roku rep said. Roku had offered to extend the existing deal terms for those TV Everywhere channels while the parties keep trying to hammer out an agreement for Peacock. NBCU’s distribution deal for the TV apps with Roku expired at the end of August. Roku’s unreasonable demands ultimately hurt both their consumers and their consumer equipment partners to whom they’ve promised access to all apps in the marketplace.”
Asked for comment, an NBCU rep said, “We are disappointed Roku is removing its users’ free access to NBCUniversal programming - 11 network apps, 12 NBC-owned station apps, 23 Telemundo-owned station apps - and continues to block access to the only free premium streaming service available in the market, Peacock.
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